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Lab set-up · UX

A UX lab that measures the reactions people do not report.

We build laboratories that record the response to an advert, an interface or a product on the shelf with gaze, EEG, skin conductance and heart rate together. We bring g.tec, PLUX and Gowerlabs devices onto one timeline; with g.Nautilus + Tobii Pro Glasses 3 and wearable PLUX devices, recording is not tied to the screen: it also happens in the shop, in the car or while the product is used.

Plan your lab with usConfigurations
A participant wearing a g.Nautilus EEG cap and Tobii Pro Glasses 3
  1. 01

    Gaze, EEG and body signals are recorded on one clock, so the analysis runs on one timeline.

  2. 02

    Recording is not confined to the lab: with wireless g.Nautilus and Tobii Pro Glasses 3, in the shop, in the car, in the field.

  3. 03

    We advise from experiment design through to data analysis.

What is in the lab?

The parts that make a laboratory.

What each part does and the devices that do it; device names lead to their product pages.

How it works together

The signal's path, step by step.

From participant to recording, from recording to decision: how the devices connect.

  1. Stimulus

    An advert, an interface, a product on the shelf or a traffic situation on the road.

  2. Gaze

    The glasses record what the participant looks at and for how long.

    In this step

  3. Brain

    EEG follows attention and cognitive workload; the brain's response after each fixation (the fixation-related potential) can be extracted.

    In this step

  4. Body

    Skin conductance and heart rate show the arousal and stress the participant does not report.

    In this step

  5. One timeline

    All streams are aligned to the same moment: what was looked at when, and what the brain and body did then.

    In this step

Everything on one clock

With g.Nautilus + Tobii, gaze and EEG are recorded on the same clock. Separate devices and the stimulus computer are aligned through shared trigger marks; PLUX's LUX sensor catches the moment a stimulus reaches the screen, and biosignalsplux and LUMO data stream over Lab Streaming Layer (LSL). We check this timing together at installation.

Brands together

Three brands, one laboratory.

g.tec, PLUX and Gowerlabs each take on their own job in the lab; their data meet on one timeline.

Configurations

Recommended set-ups.

  1. biosignalsplux 4-channel acquisition hub
    01 · Entry

    Biosignal station

    An easy-to-install station that catches moments of excitement and stress through skin conductance (EDA) and heart rate, with EEG band power from Unicorn as an option. As PLUX points out, biosignals do not measure emotion directly; they are read together with behaviour and self-report. For game and app tests, PLUX's Gaming and E-sports kit ties game events to the signals through its Unity API.

    Used for
    • EDA
    • ECG and heart rate variability
    • EEG band power
    • Game tests
  2. A participant with an EEG cap and EMG sensors on the arm
    02 · Intermediate

    EEG and biosignal lab

    Research-grade EEG for attention, cognitive workload and engagement, on the same clock as the biosignals, with stimuli marked by g.TRIGbox and the moment an image reaches the screen by PLUX's LUX sensor. For comparing alternative adverts, packaging and interfaces.

    Used for
    • Attention
    • Cognitive workload
    • Comparing alternatives
  3. Recording in a car with an EEG cap and eye-tracking glasses
    03 · Advanced

    Real-world lab

    With g.Nautilus + Tobii Pro Glasses 3 the participant is recorded in the shop, in the car or while using the product: what was looked at, what was missed and the brain's response to each fixation (the fixation-related potential) come out together. Body signals come from wearable PLUX devices, wirelessly.

    Used for
    • Shelf and shop
    • Product use
    • Fixation-related potential
  4. A driver wearing an EEG cap at the wheel
    04 · Human factors

    Neuroergonomics and driving lab

    Cognitive workload, fatigue and attention in driving and flight simulators or in a real vehicle: EEG, muscle, heart and eye data together. It rests on the same basis as g.tec's applied neurophysiology lab. For the brain's oxygenation response, Gowerlabs LUMO, the system researchers used to follow pilot fatigue in a flight simulator; for physiological responses, PLUX's automotive and stress-and-fatigue kits.

    Used for
    • Cognitive workload
    • Fatigue
    • Driving and flight
    • fNIRS / HD-DOT
    Also
    A driving or flight simulator, depending on the project
With Nevosa

We stay with you after installation.

How we work

A working laboratory in six steps.

  1. 01

    Set your goals

    Your research questions, paradigms, number of participants and recording methods.

  2. 02

    Choose a configuration

    We start from one of the recommended set-ups and adapt it to your needs.

  3. 03

    Quote and plan

    Devices, software and accessories in one plan, together with the space and infrastructure they need.

  4. 04

    Installation

    Delivery, installation and a timing check of the whole workflow.

  5. 05

    Training

    Device and software training gets your team ready for its first experiments.

  6. 06

    Grow

    As your research develops, add channels, participants and modules to the laboratory.

Related fields

Fields this laboratory serves.

Frequently asked questions

Does a UX lab need EEG?

No. You can start with a biosignal station built on EDA and ECG and add EEG when you want to measure attention and cognitive workload. The lab grows on the same synchronisation infrastructure.

Can we record outside the lab?

Yes. g.Nautilus is wireless; with Tobii Pro Glasses 3 the participant is recorded in the shop, in the car or while using the product, with gaze and EEG on the same clock.

Do biosignals measure emotion?

Not directly. Skin conductance and heart rate show arousal and stress; to be interpreted they must be read together with behaviour, gaze and self-report.

How are recordings from different devices combined?

Stimuli and events are marked with g.TRIGbox; with g.Nautilus + Tobii, gaze and EEG are recorded on the same clock. You can analyse with g.tec's software or your own tools, and we offer consulting on experiment design and data analysis.

What do PLUX and Gowerlabs do in this lab?

PLUX records body signals, that is skin conductance, heart, respiration and muscle, both in the lab and in the field with wearable devices; its LUX sensor catches the moment a stimulus appears on screen. Gowerlabs LUMO measures the brain's oxygenation response with a wearable cap, for simulator and real-world studies. We bring them onto one timeline with the g.tec recordings.

Which departments and organisations is it for?

Business, communication and design faculties, psychology departments, advertising and research agencies, and automotive and retail R&D teams.

Contact

Let's plan your laboratory together.

Tell us your research goals, number of participants and recording methods, and we will work out the right configuration and how it can grow.

Plan your lab with us

Call us +90 554 381 46 20Serving all of Türkiye · reply within 24 hours on working days