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Application field · Cognitive and affective neuroscience

Eye Tracking, Neuromarketing and UX

Gaze · EEG · EOG

Study visual attention, user experience and consumer behaviour through gaze, fixations and EEG responses.

Eye Tracking, Neuromarketing and UX
Research question

From measurement to analysis.

Analyse areas of interest (AOI), fixation duration and saccades alongside task performance and EEG events. Align eye-tracking and EEG timelines for advertising, packaging, digital interfaces and real-world studies.

Device selection

A setup for your protocol.

Consider g.Nautilus with Tobii Pro Glasses 3 for optical eye tracking and EEG. An EOG sensor records electrical potentials around the eyes; it does not replace an optical tracker for gaze position or AOI measurements.

Systems

The systems we recommend for this field.

Cognitive and affective neuroscience
Contact

Let's build your lab together.

Our specialists will help you choose the devices, software configuration and installation plan that best fit your research.

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